When James Avery jewelry company goes to court to keep the name James Avery

AUSTIN, Texas — — The name James Avery jewelry company says it has won a court fight to keep its name.

The Texas Supreme Court on Tuesday ordered the U.S. Attorney’s Office to show the jewelry company can show the trademark for its James Avery Jewelry in Texas is a registered trademark.

James Avery Jewelries and its chief executive, James Avery, say the U of T should have registered the trademark because of its close relationship with the U-T and its students, alumni and alumni organizations.

James Avery said its attorneys submitted the trademark application in February and had the trademark approved by U. of T.

James said its lawyers were not granted a stay.

He said they are appealing the decision.

James says the trademark is still valid and should remain active as long as the university continues to use it.

U. of Toronto students, professors and alumni say they’ve been using James Avey jewelry since 2003.